Mountain landscape with a dark overlay and white text promoting subtle strategic moves in marketing, highlighting specific phrases in green.
An inverted pyramid infographic with five levels labeled Discovery, Awareness, Consideration, Conversion, and Loyalty, detailing steps in the customer journey.
A marketing funnel diagram illustrating five stages: Discovery, Awareness, Consideration, Conversion, and Loyalty, with descriptive text explaining each stage and arrows indicating the flow from top to bottom.

A customer persona is like a cheat code to understanding your ideal client. It helps you stop marketing to everyone — and start reaching the right people with the right message at the right time.

We suggest filling this form out twice to create 2 customer personas

Customer Persona Form